SUSTAINABLE GOLF BRAND | 2024
RE//GALE
Empowering golfers with the grace of the wind, our mission is to infuse confidence and a natural aesthetic into golf accessories through sustainable materials. By incorporating eco-friendly practices, RE//GALE aims to rejuvenate biodiversity on golf courses and combat the negative impacts of course development, contributing to a greener future for the sport and our planet.
ENTERTAIN THE WIND.
"A Lucky Breeze for the Confident and Giving"
BIO
I am rather an active person despite my quiet presence. I tend to get over-ambitious and deeply research “cool” topics for hours while always holding an open mind in learning from my peers. I find myself lucky to be able to experience so many situations and always have fun learning. These traits gave rise to my creativity, depth of knowledge, and endless flexibility
Ever since then, everything I learned became a base I was able to use in the future, allowing me to receive even more opportunities, and inviting luck to what I enjoy.
DNA
DYNAMISM
Confidence and Optimism stemming from solid preparation and endless curiosity, invite luck
“Punch” through anything with positivity
COMPANY VALUES
DEMOGRAPHIC
Our brand focuses on golf lovers of any experience and age who would like to show their passion and competitive spirit in casual games to even tournaments.
MATERIALS
MASKS/NECK GAITER/SHAWLGUARDS/HAT SHADE
LYOCELL / TENCEL / BIODEGRADABLE POLYESTER / RECYCLED NYLON
GOLF SUN PATCHES
REUSABLE SILICONE
Mainly consists of recycled/Biodegradable materials for each accessory to decompose safely if lost within hazardous areas.
Croquis:
Sun Patch Sketches:
Hat Shade Sketches:
Neck Gaiter + Shawl Guard:
Measurements/Patterning:
Sun Patch Packaging:
Mockups:
Collaboration Concept:
DYNAMISM x HOSPITALITY
A collaboration between ideas of continuity and hospitality.
RE//GALE - Branding that focuses on Golf and provides confidence in any situation
Korean Air - An airline that appeals to satisfaction and excellence in any situation
RE//GALE gains international value and recognition while Korean Air makes its way into the fashion industry, showcasing the potential of its hospitality in fashionable products and utility in sports.
Collaboration Golf-Shade Sketches:
Side View
Three-Quarter View
Patch Designs
Using the negative spacing between the two Taegeuk teardrops and turned it into a pattern symbolizing wings as part of Korean Air’s nickname the “Wing of the People”.
THANK YOU!